The role of Cultural Anthropology in Innovation

Cultural Anthropology simply put enables the study of culture (meanings, habits, rituals shared among a group of people). Techniques like human-centered design do a great job of getting to shared habits and rituals but struggle to understand underlying shared meanings that affect how human beings interpret issues and topics. It is the discovery of meaning that most concerns us at MotivBase because without it, it’s very easy to solve the wrong problem in the marketplace.