The anatomy of a trend

Contrary to popular perception, a trend isn’t something that’s getting a lot of mentions at a point in time.

There’s a broad misconception about what makes something a trend and it often sends corporate innovation on a wild goose chase.

Over the course of the last ten years, we’ve all grown to accept the idea that a trend is something that is being talked about a lot (let’s thank Twitter for that, shall we?).

How many mentions is something getting? Have the mentions…